Your Life Depends On Articulating Your Abilities

by DeRae Crane

Many years ago, I was asked the question: “What can you do?”

At the time I was taken aback by the question. I think it may have been a combination that I wasn’t ready for the question, and “I don’t know you. Your energy is abrasive.” Upon reflection and given my ways of extreme ownership, whatever the reason, it’s on me. I’m not immune to projection. What I know now is that it’s not only great to be able to answer the question, “What can you do?” should others ask, but it’s great for your own practice of reflection, growth, and evolution.

It doesn’t matter the time in human history, self-promotion reigns supreme. The ability to articulate your skills isn’t just a nice-to-have, it’s a potent superpower. Whether you’re navigating a competitive job or dating market, building a personal brand or tyrannical empire, or simply navigating everyday interactions, being able to clearly and concisely communicate what you can do is key to unlocking the success you seek. But why is it so important, and how can you cultivate this seemingly elusive skill?

The ability to articulate your skills isn’t just a nice-to-have, it’s a potent superpower… Articulation is your megaphone, the pen your sword.

Imagine two individuals with equal talent and experience. One stumbles through explaining their abilities, while the other paints a vivid picture of their expertise. Who do you think leaves a lasting impression?

The ability to articulate your skills goes beyond simply listing them. It’s about weaving a narrative that piques the interest of others, showcasing your strengths and demonstrating the value you bring to the table. The clarity builds trust and credibility, igniting opportunities and relationships. I should note that many a charlatan have mastered this skill, running circles around the gullible. Don’t be a charlatan, be yourself. If you’ve done the work – I promise you, you’re good enough.

It’s not magic. Like anything else, it takes getting the reps. But it starts with the pen. Being able to effectively communicate a position starts with writing down and revising your position. Once you have a handle on it, start using it (getting the reps). Keep reviewing and revising. Pretty soon you’ll be able to more easily:

• Attract opportunities: Whether it’s a job you’re interested in, a new client, or a collaboration, people need to know how you can benefit them. Clear communication paints a compelling picture of your value proposition.
• Lead and influence: Effective communication inspires, motivates, and guides others. Whether you’re leading a team or simply advocating for an idea, articulation fuels your ability to influence and make a difference.
• Build strong relationships: Clear communication fosters trust and understanding, the cornerstones of healthy relationships. Articulating your thoughts and feelings authentically strengthens connections with colleagues, friends, and loved ones.
• Boost your confidence: When you know how to communicate your worth effectively, you naturally feel more confident. This self-assurance empowers you to take risks, embrace challenges, and pursue your goals with conviction (soon you’ll be able to answer, “What do you want to do?” and “What do I desire most?”)

The good news is, articulation is a skill you can develop. Here are some tips to get you started:

• Identify your strengths and value proposition. What makes you unique? What can you offer others? Reflect on your experiences and accomplishments to build a clear understanding of your value.
• Practice active listening. Pay close attention to conversations and interactions. Observe how effective communicators present themselves and learn from their techniques (I used to attend Lakewood Church every Sunday to watch Joel Osteen deliver his sermons).
• Seek feedback. Ask trusted friends, colleagues, or mentors for honest feedback on your communication style. Use their insights to identify areas for improvement.
• Don’t let your fear of speaking in front of others keep you from speaking up. Practicing speaking in front of others is a great way to build confidence and refine your communication skills. You’ll stumble at first – just like everyone else.
• Read extensively. Expose yourself to well-written content and diverse writing styles. Analyze how authors effectively and thoughtfully communicate their ideas.
• Write. Hello! Writing allows you to explore your own mind. Writing is tilling the soil of your thoughts. New thoughts will sprout, others will be pruned, and new seeds of thoughts will be planted. If you speak a word to no one else in your life, at least you’ll have a better idea of who you are. And there may be nothing as important given the world as it exists.

You’ll have found your voice in a noisy world, where it’s easy to feel lost in the crowd and be swept up by it. Articulation is your megaphone, the pen your sword. By honing your ability to communicate your strengths and value, you unlock opportunities, build meaningful connections, and amplify your impact – defensively and offensively. Remember, your voice matters. Find it, use it, and watch your world transform.